Among the many non-profit organizations in the city of angels, the Assistance League has been around for well over a quarter of a century and is a staple of the community. The organization is a good source of community engagement and has a well rounded slate of programs and activities for the aging and underprivileged. Among its more notable programs are the Reading is Magic program which provides free books to underprivileged children at local schools and hospitals. The organization also has the longest standing membership of any philanthropic organization in the area.

It is for this reason that the Assistance League has recently rebranded itself as the Assistance League(r). The new nameplate boasts a revamped website, a revamped mission statement, and a revamped program and service delivery strategy. The organization’s new website features a streamlined membership application process and an easier to navigate online portal. This makes the organization more accessible than ever to volunteers and potential volunteers alike. The organization also has a number of new programs and initiatives in the works. The most recent addition to the list is the upcoming Helping Hand program. The program is designed to support local volunteer groups in their mission to assist local families in need. The organization also has a new program to help those affected by natural disasters. Those affected by disasters often find themselves without basic necessities. The organization has been able to fill the gaps by providing these families with essential items such as food, shelter, and clothing.

The organization’s flagship chapter, the Assistance League(r) North Coast is located in Carlsbad and serves children from Oceanside to Vista. The organization is one of the largest community-based philanthropic organizations in the state and has been instrumental in improving the educational, social, and emotional well-being of local children. In addition, the organization boasts several notable achievements and has earned numerous awards for its programs and services.