Facebook retargeting best practices is a great channel for retargeting users who previously didn’t convert, but there are certain best practices you should follow to maximize your campaigns’ results. Here are some of the top Facebook retargeting best practices to take note of in 2019.
Avoid Ad Fatigue
It’s estimated that consumers are exposed to 4,000 to 10,000 ads per day both online and offline, which can make them fatigued and less likely to pay attention to your ads. This means it’s time to switch up your retargeting look, messaging, and offer to revitalize your campaign and keep it fresh for consumers.
Use Personalized Facebook Retargeting Ads
Dynamic ads on Meta use tracking pixels to show the right products to each retargeted shopper. They’re personalized to the consumer’s experience and show items they’ve already looked at to create a unique carousel of products they might be interested in.
Maximizing ROI: Best Practices for Facebook Retargeting Campaigns
Sync up your high-value audiences with Facebook to serve them social proof ads that continue to cement the relationship between you and your customers. This helps them feel special and continues to build your brand’s trustworthiness.
The right retargeting strategy can be a powerful way to drive sales and improve conversion rates. The best retargeting strategies are designed to convert cold leads into hot buyers by providing them with a reason to care about your product.
Retargeting Video Ads
Retargeting video ads is one of the most effective retargeting strategies on Facebook, because it’s been shown to have a higher click-through rate than other ad formats. This makes it an essential part of any marketing campaign for brands that are looking to increase their brand awareness and sales.